Website Worksheet

PURPOSE

This is your opportunity to tell us why you need a website and/or marketing funnel, and what it should achieve. The more information you share with us here, the more complete solution we will be able to provide.

First Name

Last Name

Your Best Email

We will be using this address for correspondence

Phone

BUSINESS SNAPSHOT

What's the name of your company?

What does your company do?

What are the products and services you offer?

Who are the decision makers for this project?

Please list ALL decision makers who may be providing input on this project.

What budget have you allocated for this project?

Be honest, we don't want surprises further down the road.

SO, WHAT ARE WE DOING?

Please list your main reason(s) for needing a new website.

It's helpful to set SMART goals, as it keeps all of us on the same page and moving in the same direction. In other words, goals that are Specific, Measurable, Achievable, Relevant and Time-bound. With this in mind, what are the top 5 business needs of your new website?

(Examples: Increase online sales by 15% in 3 months; Add 10 new students to coaching roster within 6 months; Automate all 5 steps for onboarding new clients by the start of Q4)

If applicable: Is there anything about your current site that serves your business well?

And if so, why?

WHO ARE WE DOING THIS FOR?

Tell us about your ideal customer.

Who are they? How old are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website?

(Examples: They are looking for product information; they would like to contact you; they would like to speak with chat support about a service; they would like to sign up for a subscription plan)

How do you want people to feel when they interact with your brand/site?

Safe and secure? Edgy and non-conformist? Exclusive and elite? Like they belong?

YOUR COMPETITION

Do your competitors have websites?

Please list your top 5 competitors, along with their website URLs.

Tell us about your competition. Who else wants the focus of your target customer, and what are they doing that you think is working?

Are the any other websites in particular that you like the design of? Why?

This does not necessarily have to be a competitor.

LAST BUT NOT LEAST: WHAT DOES SUCCESS LOOK LIKE?

If we were to be celebrating a successful website strategy a year from now, what would that have to look like?

How many site visitors? How many new email subscribers? How many automated online sales? Be thorough, take your time with this.

CUSTOM WEB DESIGN APPLICATION

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CUSTOM WEB DESIGN APPLICATION

DIGITAL GROWTH IS MY JAM.

MY WEBSITES CAN HELP WITH:

LEAD GENERATION

OUTREACH

ONLINE SALES

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